In the June 11/12 article (in two parts) of the above title on her youthcurry blog (www.youthcurry.blogspot.com), Rashmi Bansal analyses how students select the company and job according to their perception. She explains her point by providing examples of some of the companies who recruit students such as TCS, Infosys and IBM. The article is well-written and has some good comments by readers.
The excerpts from the article:
“Of course TCS does manage to get students. But it's not a top choice. The hot companies to join are the ones who take fewer people: IBM for example. Generally the companies which recruit more selectively pay more. So that's a first level of satisfaction for the new employee………”
“In just 3 short years, the world has changed. When I wrote this column for rediff.com in June 2004, it was still a big deal to join one of the Big Five. Except, perhaps at an IIT.
With the rising aspirations of fresh grads the same jobs have lost their sheen. The net has to be spread wider and wider, to tier 2 and tier 3 colleges, which would not be on the recruitment map at all a couple of years ago.
At a lesser known college it is a matter of pride that 'Infosys picked up 6 students'. The feeling is that of having 'arrived'.
But next year when 60 join, and then 100, the same 'we are being recruited like alu and pyaaz' feeling sets in.
I don't know what the solution is because much of the problem is created by the external environment. Once you know many options are available, you feel less committed to making something work.
Companies recruit extra staff in anticipation of attrition and end up compounding the problem by not having proper roles and jobs for some folks to do.”