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Introduction
Two of our students, Anuj Tejpal and Priyesh Ranjan have started a company called “TheBrandGuru.info”:
http://www.thebrandguru.info/index.html
The website states:
“We provide our services to coaching institutes/schools/colleges, small & medium-sized companies, web portals, regional movies/serials, media houses & commercial products.
Our services include: Branding and marketing services, Advertizing, Consulting, Website Usability Audit, Social media consulting & marketing, etc.”
Both the partners have prior experience in starting novel venture of www. padhakujoker.com, an e-learning platform.
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About founders
http://www.thebrandguru.info/links/about_us.html
(Priyesh Ranjan)
Priyesh is a final year student at IT-BHU, Varanasi, pursuing a B. Tech degree in Ceramic Engineering.
He has written a novel – That’s The Life Baby- published by Mahaveer Publishers, New Delhi. He is also the Co-founder of PadhakuJoker.com, an e-learning platform, where he heads the marketing, strategy & media wing.
You can contact him at 2priyeshranjan@gmail.com
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(Anuj Tejpal)
Anuj is a fourth year student at IT-BHU, Varanasi, pursuing an Integrated Dual Degree in Ceramic Engineering.
He is the CEO of PadhakuJoker.com, an e-learning platform which caters to the needs of the school students. He has also worked on a techno-management project at UIUC (University of Illinois at Urbana Champaign), USA. He brings with him a vast experience in the field of social media consulting.
You can contact him at anujtejpal@gmail.com
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Interview
Chronicle interviews Anuj Tejpal about his new venture:
Q-1: Anuj, congratulations for starting this unique venture. How and why it was started?
Thank you. While working for Padhaku Joker, we dealt with various institutes and small business groups. We found that there were many small business institutions which could grow bigger and more profitable using proper marketing and consulting services. Then this idea came up in our mind that why not provide these services to small businesses and help them in their growth.
Q-2: How does business model of your venture work? What efforts are needed to attract customers?
Mainly our clients are coaching institutes/schools/colleges, small & medium-sized companies, web portals, regional movies/serials, media houses & commercial products. We are working 24*7 for this venture and trying to get more and more clients. Right now our main focus is UP and Bihar because there are hundreds of small institutions to be explored in this region.
Q-3: What are the current projects under execution? You do not any management qualifications or marketing experience, why should a customer come to you?
Our current projects include L-1, an IIT-JEE/PMT coaching of Varanasi and a fiction book.
No book can teach you marketing or business. You learn it by doing. Besides, we have done our homework properly. We have members with complementary skill-sets. In this field, you learn and grow every day. We keep on adding value to our organization.
Q-4: What are your future plans?
We plan to enter regional cinema market. We are in talks with some people for the same. We have set some financial targets. If things go well, we see ourselves working full-time for TheBrandGuru.info.
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Media news
Young students start TheBrandGuru.info
http://www.merinews.com/article/young-students-start-the-brand-guru/15815086.shtml
It's very encouraging to see young minds coming up with new ideas and pursuing an offbeat path to execute it. Only time will tell whether TheBrandGuru.info makes it to the successful list or not.
Mon, May 24, 2010 11:27:07 IST
STARTING A business is easy but sustaining it is very hard. Out of thousands of start-ups in India, only handfuls make it to the top. Rest are simply lost in the jungle. What are the reasons behind this failure? Why hundreds of initiatives die before flowering?
The answer is very simple- those businesses are unable to make their brand value in the market. They don’t know how to increase their brand visibility and penetration. This was the thought which drove Anuj Tejpal, a senior IDD student at IT-BHU, Varanasi, to start TheBrandGuru.info with his friends.
According to Anuj, the focus of The Brand is on converting local brands into successful ones. Anuj says, “We provide customized services to coaching institutes/schools/colleges, small & medium-sized companies, web portals, regional movies/serials, media houses & commercial products.”
When asked about the lack of a formal management education, Anuj quips, “No book can teach you marketing or business. You learn it by doing. Besides, we have done our homework properly. We have members with complementary skill-sets. People have showed their faith in us and we have got two clients within a month of operation.”
TheBrandGuru.info strives to identify growth opportunities of the brands in existing markets and as well as in new markets. It also promises to give consulting services in brand management, market research & marketing planning & execution.
It’s very encouraging to see young minds coming up with new ideas and pursuing an offbeat path to execute it. Only time will tell whether TheBrandGuru.info makes it to the successful list or not. For now, All is Well for Anuj and his team.
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News item from Pioneer News Service dated 11 June, 2010 showing brand marketing of a coaching class in Varanasi by “The Brand Guru”
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(if you having troubles, try posting your comment on this page or send an email to chronicle @ itbhuglobal.org)Institute of Technology, Banaras Hindu University
Varanasi 221005, UP